Freemium Model- Still going strong

Understanding Freemium Model through the example of Discord
  • Individual track selection
  • Offline playlists
  • Spotify Connect, which allows users to connect Spotify to other devices like TVs, smart speakers, etc.
  • Include a full-featured free trial
  • Focus on customer success
  • Remind users to upgrade at every turn
  • Take a more hands-on approach to inside sales Based on usage patterns & Based on third-party data



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The DTU branch of world’s largest university-based consulting firm, 180 Degrees Consulting.